Last week I made a presentation to the Welsh members of the Chartered Institute of Public Relations – CIPR about government 2.0 and the implications for Local Government communications.

The presentation was specifically made for an audience of PR professionals in Welsh public authorities, so for example the analysis of twitter usage is limited to Welsh Local Authorities, but I think there may be some wider interest in the presentation as a whole.

I have had several requests for the presentation so I am embedding it here for easy access. Do let me know what you think about it in the comments below.

Dear friends,

Following from the positive reaction to the first guide, I’ve been asked to follow it up, this time I will go into a bit more detail.  We have learned a lot in the past week about the value (and challenges) of using new social media to show our support for the protest movement in Iran.

In this guide I will segment categories of engagement, and I urge you not to step beyond your capabilities in choosing which category to confine yourself in, there where you can make the most constructive contribution. Below the general principles you will find sections for the three categories of Supporter, Activist, and Cyberwarrior.

General Principles:

• Immunise yourself from becoming a mis-informant. Knowledge and critical thinking are the key.
• Separate facts from opinions.
• Be extremely wary of any messages implicating Israel, advocating violence, asking for money, or making wild claims about tanks or acid from the sky. Check, check, and check again before spreading information. False information kills people.
• Relational empathy – put yourself in their shoes.  The protesters, the regime, external agitators.
• Think about your audience, who is your message going to?
• Do NOT churn out retweets from any of the #iranelection related hashtags unless you are 100% CERTAIN the information is 100% reliable and safe.  False information kills people.

Supporter

This is the most basic level of engagement.

1. Inform yourself -

First get a basic general understanding of the Iran and the context in which the current protests are happening. A good place to start is this BBC Iran profile page.

Next you want to read recent and accurate updates from the evolving situation on the ground.  The safest way to do this is by reading one of the liveblogs.  All of the information on these has been verified to some extent, and if not, that will be explicitly stated.  Huffington post, Guardian, NYT can be trusted and Andrew Sullivan’s excellent liveblog contains good twitter updates from inside Iran.

2. Inform others

Only once you have  a good grasp of the issues will you be in a position to make a constructive contribution.  Spread the word through your blogs, mailing lists and twitter feeds.  Now that you have done your research, you will recognize those tweets that are confirmed information. You have already seen them confirmed, they are safe to distribute.

3. Show your support

Iranians don’t need or want overt interventions from the outside world, but they do need to know that we are supporting them.  Make noise in your community, gather supporter, go to rallies, wear green, turn your profile pics green, make green ribbons, sign petitions.   Take pictures and post those.  Iranians have thanked us for our moral support and they need to know that is a constant.  The regime can also feel it, but we must be careful not to give them the opportunity to label this support as foreign interventionist meddling in Iranian affairs.

4. Keep the momentum going

We must not tire.  This is a long game.  When the hashtags stop trending, and the next celebrity break up hits the red tops, the brave Iranians still face the batons and the bullets.  We must keep supporting them until they get the change they are after.  They will let us know when our work is done.

Thank you for your continued time and effort as a Supporter of the Iranian election protest movement, it’s really valued!

Activist

This level of engagement requires application and a good deal of time investment, it is not a hobby.  If you are not willing or able to make this commitment, please continue to be a constructive supporter.

1. Read around the subject, get a good grasp of the context. Read up on Iran’s history, internal politics, international relations, regional politics, and shia islam.  To understand the legal basis for the protests, read the Iranian constitution, take note of article 27.

2. It is worth understanding the 3, 7, and 40 day cycle of martyrdom.  It will help you understand when certain spikes in protest activity may happen.

3. Understand the layers of complexity in Iranian politics.

4. Monitor hashtags, there are quite a few now.  You want to be on the lookout for consistently good sources of information.  Reports that in time keep getting consistently verified. Resist the temptation to retweet something *new* and *exciting* until you are sure the info is good.

5. Look for disinformation, there has been a lot of secret police activity on twitter lately.  Some of them are even getting quite good.  They will retweet good info for a while and then they they will throw out a really bad one, asking people to call a (Basiji) number for help with wounded protesters. If you spot someone laying traps like this, you must expose them.  I recommend you follow agitators for a while to learn their patterns. Here is a few to get you started @Aminiran , @rey_diaz , @EyeRanProtestr. When you find one you can notify @FindTheRats who keeps a track of them in his follow list.  There is also a list of corrupt twitterers kept at twitspam.

6. Damage limitation. When you monitor someone on the hashtags RTing bad information from regime or other agents, politely send them an @ explaining why they should not trust that source or spread their message. Even better, ask them to delete their message.

7. Confuse government agents and other agitators. Once you have identified one, have fun with them.  Take on a new persona and befriend them.  Start occupying their time with your sympathy to their cause and create wild goose chases for them.  Learn from the anti-nigerian scammer groups.

8. Identify counter-intelligence agents and methods.  This is a cat and mouse game, both sides are learning fast. There are good communities emerging to provide advice for the protest movement.  The starting point for counter-intelligence is getting a grasp of the interest someone is trying to advance.  They can use blunt force or very subtle infiltration techniques.  Look through the previously linked site and see if you can find evidence of an interested country’s intelligence services trying to manipulate the message.

9. Hashtag discipline – let direction come from iran, like #neda, don’t get creative yourself

10. Monitor for legitimate urgent protester requests and channel them constructively

11. If you don’t have trusted contacts in Iran, channel your information to people in the west who do, if you can’t figure out how to find them, better go back up to the supporters group.

Thank you Activists!

Cyberwarrior

This is where I reach the limits of my competencies so I will simply refer you to people who know what they are talking about.  All I will say is that you must only risk hardware you can afford to lose as you face the distinct possibility of attracting a robust counter-attack.  Also please only engage is surgical DOS strikes against targets that are specifically designated by trusted Iranians, and only during the designated windows of time.

1. If you are looking at providing Proxies or TOR components, this is the place to go.

2. If you want to go hardcore, neda has a net, go find ESR.

The purpose of this guide is to help you participate constructively in the Iranian election protests through twitter.

1. Do NOT publicise proxy IP’s over twitter, and especially not using the #iranelection hashtag.  Security forces are monitoring this hashtag, and the moment they identify a proxy IP they will block it in Iran.  If you are creating new proxies for the Iranian bloggers, DM them to @stopAhmadi or @iran09 and they will distributed them discretely to bloggers in Iran.
2. Hashtags, the only two legitimate hashtags being used by bloggers in Iran are #iranelection and #gr88, other hashtag ideas run the risk of diluting the conversation.
3. Keep you bull$hit filter up!  Security forces are now setting up twitter accounts to spread disinformation by posing as Iranian protesters.  Please don’t retweet impetuosly, try to confirm information with reliable sources before retweeting.  The legitimate sources are not hard to find and follow.
4. Help cover the bloggers: change your twitter settings so that your location is TEHRAN and your time zone is GMT +3.30.  Security forces are hunting for bloggers using location and timezone searches.  If we all become ‘Iranians’ it becomes much harder to find them.
5. Don’t blow their cover! If you discover a genuine source, please don’t publicise their name or location on a website.  These bloggers are in REAL danger. Spread the word discretely through your own networks but don’t signpost them to the security forces. People are dying there, for real, please keep that in mind.
6. Denial of Service attacks. If you don’t know what you are doing, stay out of this game. Only target those sites the legitimate Iranian bloggers are designating.  Be aware that these attacks can have detrimental effects to the network the protesters are relying on.  Keep monitoring their traffic to note when you should turn the taps on or off.
7. Do spread the (legitimate) word, it works!  When the bloggers asked for twitter maintenance to be postponed using the #nomaintenance tag, it had the desired effect. As long as we spread good information, provide moral support to the protesters, and take our lead from the legitimate bloggers, we can make a constructive contribution.

Please remember that this is about the future of the Iranian people, while it  might be exciting to get caught up in the flow of participating in a new meme, do not lose sight of what this is really about.

UPDATE: Part 2 of this guide is now published.

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Offers information on social networks and information systems.

About the Author
Miltidis D. Lytras, Athens University of Economics and Business, Greece. Robert Tennyson, University of Minnesota, USA. Patricia Ordonez de Pablos, Uni (more…)

A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge excha (more…)

Today I had lunch with a fascinating man…

He is a man with a passion for the spoken word, and a vision for how the fading oral traditions from around world will have a place to explode back into our consciousness, and feed a void that grows within us.

We now have the potential to connect with an infinite pool of like minded people without consideration for geographic boundaries or distance…  Social media can connect us to the people we need to engage with in a way inconceivable not a decade ago.  With new technology we develop new social skills, fitting for the society and tools we constantly evolve.

But what of the old society, what of the old skills, what of the old traditions that formed  the social human as it is now?

We talked of Saxon halls, Celtic roundhouses, and Scandinavian longhouses. Those altars where the basis for modern human communication evolved.   We discussed ritual, discourse, poetry, theatre and debate.  The forms of communication that, each in its own right, expanded the horizons of the human within and the potential of society evolve to the beyond.

image credit wili_hybrid - http://www.flickr.com/photos/wili/

I was reminded of a very dear friend, decendant of the shamanic traditions,  dismissed by a modern society as defunct and a lost cause.  He can be found most days anaesthetised from his rejection through the medium of booze.  Yet he is a keeper of all of the traditions that have brought us to this amazing present.  And in our modern connected online utopia we no longer value him…

A long time ago we sat around the fire in a circle and shared stories.  Now we tweet and blog them without ever needing to make eye contact.  It is the cherishing, the traditions, the forms, and the practice of the spoken word that have brought us from the fire to where we are now.

And the man I had lunch with today, he has a grand vision for the spoken word.  That its traditions be preserved, propagated, taught, championed, housed, and celebrated.  In some years time, when this vision has been realised, I know which fire I will be heading for.

The man I had lunch with today…, his name is William Ayot, and you will hear his name again.

DS4, the fourth annual International Festival of Digital Storytelling, is back with a vengance.

Acknowledged by the BBC’s Gareth Morlais (read his blog here!) to be one of the two ‘must attend’ gatherings in the calendar for practitioners or fans of Digital Storytelling, DSCymru looks forward to welcoming you to Aberystwyth in beautiful west Wales for a day of inspirational speakers, educational workshops, and invaluable networking time.

Programme details and online registration can be found at the festival website.

Featuring an excellent line-up including Bonnie Shaw from snap-shot-city and one of the most inspiring online community building outfits out there; adventure creator Annette Mees of Coney fame; and the wild man of digital storytelling himself, the inimitable Huw Davies who was (almost) tamed by the BBC, released into the wild, and now he’s back to report on his adventures!

I’m looking forward to seeing some of you in Aberystwyth!

A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge excha (more…)